This Is Why You Need To Conduct a Market Research

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David Sklaver

You have to consider multiple things before setting up a business. The first thing that you need to check is the capital, the capital is extremely important. It is important to choose the right amount to invest in your business because you won’t be getting any returns in the first few months. Newly formed businesses find it hard to make profits, hence you must prepare yourself beforehand. The owners must prepare a set of plans and goals a business should meet in a certain period of time. The business must prepare all the goals because the goals will give a direction to the employees. You must conduct a market research before introducing your product to the market. Market research is very important to ensure high sales of the product or service. There are many reasons why a business must conduct a proper market research before introducing a product or service in the market.

David Sklaver

David Sklaver – Founder/CEO, CONDUCTIVMEDIA

Market research is the collection, analysis, storage and presentation of relevant information by a business organization pertaining to a specific business project. Market research helps the business make a judgment as to how many people are interested in buying their products, what type of people are interested in buying the product, the price that should be charged for it, and the most appropriate place at which the product should be sold. A great deal of money might be wasted producing something that people might not want. Before it starts working on a market research plan, the business organization must define an objective or mission. The goal should be defined in quantitative terms that are including figures and calculations, if possible. Qualitative research includes information where some personal judgment or opinion is involved.

There are two main ways to conduct a research. The first one is primary research, it is the collection of first-hand data or information which the market research specialists collect with their own efforts. The second one is secondary research, in this technique, the marketing professional used second hand or already prepared data. It is easier to collect data but the data might not be correct.

About the Author

David Sklaver

David Sklaver did the bachelors in Economics from Northeastern University, Boston in 1974. He also attended Boston University Graduate School of Management. Since 1978 he has been working in different fields mainly in marketing and execution.

This Is Why You Need To Conduct a Market ResearchunratedDavid Sklaver2018-02-21 02:23:22You have to consider multiple things before setting up a business. The first thing that you need to check is the capital, the capital is extremely imp…

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